Notes/003
A website is a document
2026-02-18
Not a funnel. Not a canvas. A thing you can read.
Most marketing sites are ashamed of being text. They hide it in cards, in motion, in a hero that takes a second to settle. I am not in that business.
The sites I care about are documents: they have a beginning, a middle, and a colophon. You can print them in your head. The navigation is a table of contents. The work is cited. The type is set for reading, not for a screenshot.
This is not nostalgia. Documents scale. They survive redesigns. They can be generated, translated, archived. A canvas of absolutely-positioned modules cannot.
If you want a site that looks like a product launch, there are many people for that. If you want a site that still makes sense in five years, that is the work I take.